"Conformity is the jailer of freedom and the enemy of growth"


Created in 2018,  DSNC is a social theory of identity embodied by a culture collective and streetwear label.

Based out of Brooklyn, NY, DSNC stands for 'The Individual Story', questioning and embracing the ideals of the individual mind and nostalgic foundation.

The PBG or paper bag embodies the brand's story of identity, embracing individuality and expression by never showing face. It represents self-discovery.

For more insight into the mind of DSNC check out our conceptual platform, THEORY OF DSNC.